Jazariah Farmer music video screen shot

Jazariah Farmer, also known as Zah Zah the Great, is shown at the beginning of her music video for “Corona Season.” Jazariah, 11, wrote and preformed the song herself as part of a COVID-19 awareness campaign aimed at bringing cultural relevancy to the youth of Benton Harbor.

BENTON HARBOR — A blanket message from health systems about COVID-19 doesn’t reach all audiences, area community leaders said Friday.

“It’s going to reach the people that are already following the rules. When we break it up and take time to engage specifically with particular audiences, we will see a greater return on investment,” Traci Burton, a Benton Harbor community advocate, said during a Facebook Live panel.

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