DOWAGIAC — Don Lyons will lead a discussion on his book, “The Heddons and Their Bait,” at Sacred Heart of Mary Catholic Church, 51841 Leach Road.
The group will meet at 6:30 p.m. June 12 in the parish hall.
This book is about Heddon Co., its many fishing products, and the people and events behind those baits.
First known as the James Heddon and Son Co., it grew to become one of the world’s largest manufacturers of fishing lures. This is the story of the Heddon family’s immigration to America, and ultimately to Dowagiac, where they founded Heddon Lures, as well as other companies and services.
Lyons grew up in Dowagiac, just a few blocks from the company’s factory. From an early age, he and his younger brother, Larry, were avid fishermen who appreciated what the products and the legacy of Heddon Co., meant to Dowagiac and the sport of fishing.
Heddon had been moved from Dowagiac to Fort Smith, Ark., in 1984, and the old Heddon manufacturing complex was left to the city of Dowagiac.
In 1991, Don and Joan Lyons saw an opportunity in the old facility to provide much needed space for their own growing business, Lyons Industries Inc., as well as rescuing a local icon from the wrecker’s ball.
The public is invited to attend. Refreshments will be served, and books will be available to purchase.