Auto columnist for The Herald-Palladium

In a recent article in the weekly trade journal Automotive News (AN), a story on electric automotive startup companies caught my eye. A number of emerging startups were mentioned in the article. Some of the startups I am familiar with, others not at all. Apparently worldwide there are hundreds of wannabe EV automakers reaching for the pot of gold. The ones mentioned in the AN article were Bollinger Motors, Byton, Faraday Future, Karma Automotive, Nio, Lucid Motors and Seres. Space doesn’t permit me to comment extensively on each of these but one, Faraday Future just recently filed for bankruptcy and the others are known to be struggling to make an impact and rise above the din.

One automaker mentioned in the story leading the EV startup pack is Plymouth, Mich.-based Rivian Automotive. Haven’t heard about Rivian and its R1S and R1 EV models? You will soon. I’ve been curious about Rivian since I first saw photos of the strikingly attractive Rivian 7-passenger SUV and pick-up models when they were introduced to the media last fall at the Los Angeles Auto Show. It was apparent from the news stories written out of L.A. that the new vehicle introduction with the most media buzz weren’t from Mercedes-Benz or Jaguar or GM, but rather from an automotive upstart from Michigan.