• Permitted use: This sets the rules for how website visitors may access and use content (written text, graphics, data, images, logos, video clips, etc.) on your site. Typically, this is where your business describes any restrictions on copying or reproducing content from your website. If users may post content on your site, it would also describe what you prohibit.
• Liability disclaimer: This states you can’t be held responsible for incorrect information or errors on your website. It’s particularly important if you publish content created by others.
• Privacy statement: If you collect information about users (email addresses, credit card numbers, etc.), you should explain how this information will be used by your business.
• Copyright: Sometimes rolled into the “Permitted Use” section, this identifies that your site and your business identity belong to you. For example, “Copyright © 2017” followed by your website’s URL. You should also consider identifying any trademarked products or services to protect them, as well.
• Governing law: This discloses what jurisdictions’ governing laws (the state or province and country) apply to your website. It might be worded something like this: “These terms and conditions are governed by the laws of the State of Pennsylvania and the laws of the United States of America.”
Where to begin
For guidance and feedback on other aspects of your business’s website, contact your local SCORE chapter. Our mentors provide free counseling and are here as a resource as you start and grow your business.
Call the local branch at 925-6100 to request SCORE help with your business.