ST. JOSEPH — Family Video in St. Joseph Township is in the process of closing its doors for good.
Employees confirmed the store’s last day will be July 6. Several “closing” signs have recently been posted outside the business at 2108 Cleveland Ave.
The store began selling its movies and video games at a discounted rate on Monday. The store’s hours of operations have also been reduced, with doors now only open from noon to 8 p.m.
An employee from the store told The Herald-Palladium that Dollar General is buying the entire lot from Family Video.
Also, the business is no longer renting its movies and video games. Sunday was the final day for rentals at the store. Instead, the majority of products are being marked down drastically in an attempt to clear the shelves.
The liquidation sale includes shelves, microwaves and food.
Employees are being offered jobs at Family Video’s Niles and South Haven locations, an employee said.
After the St. Joseph store closes, there will no longer be a store dedicated to movie rentals in the Twin Cities, though Redbox still maintains a couple of locations.
According to HP archives, the Family Video on Cleveland opened in July 2001. The store was opened to replace two other Family Video stores, located on Main Street and Niles Road.
According to a 2017 article in Forbes, in the burgeoning era of streaming video, Family Video has been able to survive – unlike its Blockbuster and Hollywood Video counterparts – by owning nearly all the real estate underpinning its stores.
As a result Family Video has generally been able to adapt as sales began to fall, by renting out space to other complimentary businesses. The Family Video chain is based out of Glenview, Illinois, and retains about 700 stores in North America.
But the chain has certainly felt the effects of the rapidly changing entertainment landscape. Family Video, which last year celebrated its 40th year in business, also reported that it has shuttered about 70 stores in the past half decade, according to a Oct. 8, 2018, Chicago Tribune article. Meanwhile, the entire video rental business seems headed toward extinction. According to the same Tribune article, “About 86 percent of the 15,300 video rental stores that were open nationwide in 2007 are now closed.”
Here in St. Joseph, the adjacent Arriba Taqueria restaurant at 2112 S. Cleveland Ave. is located on the same lot as Family Video. However, an Arriba employee told The HP that as of now the business intends to remain at its current location.
Contact: twittkowski@TheHP.com, 932-0358, Twitter: @TonyWittkowski