Spend a lot for an on-target fishing gift

This Megabass Vision 110 jerkbait cost $25, too expensive to fish with for writer Dave Mull. 

OK, let’s talk about what anglers really want for Christmas. Basically, any lure that costs more than anglers are willing to pay themselves usually is accepted with great enthusiasm.

See, the marketplace is full of expensive lures that most anglers aren’t willing to dole out the cash to possess. Or if they do, they’re afraid to use them.